The traditional “boots on the ground” sales model in the North American food industry is undergoing a structural transformation. At Ven Inc., our intelligence reports indicate that by 2026, over 40% of B2B specialty food transactions will be influenced by digital discovery and omnichannel availability. The integration of high-level e-commerce management (such as Amazon US)…

Market intelligence across Chicago, Toronto, and our upcoming Southeast hubs reveals a powerful consumer trend: “Wellness as a Premium.” The North American consumer is no longer just looking for “Made in Italy” as a sign of taste, but as a sign of nutritional integrity. We are seeing a 22% year-over-year increase in demand for “Functional…