United States
Chicago-area base. Market entry, buyer development and operational coordination, with responsibilities agreed for each project.
Explore U.S. support ↗INTERNATIONAL BUSINESS · FOOD EXPERTISE · DIGITAL
From product.
To market.
Expertise, creativity and an international perspective.
VEN grew from Maurizio De Pasquale’s experience as a pastry chef, educator and food R&D consultant. Product expertise and work in international markets come together to help Italian businesses develop abroad.
ITALY ↔ USA · JAPAN · BRAZILIntelligence. Connections. Execution.
EXPLORE THE VEN METHOD DRAG THE GLOBE TO EXPLORE
MARKETS & CONNECTIONS
A U.S. base.
An international development path.
Direct experience in the USA and Canada; Brazil and Japan developed through qualified partners and projects. Each assignment defines channels, counterparts and actual delivery capabilities.
Japan
Existing professional connections support the evaluation of opportunities and potential partners. Channel, local roles and requirements are qualified before an assignment.
Discuss a Japan project ↗Brazil
Existing professional connections provide a starting point for market review and potential partnerships. Product fit, counterparts and feasibility are checked for each opportunity.
Discuss a Brazil project ↗Mexico: an exploration market, with opportunities and local operating arrangements still to be qualified. Locations on the globe indicate market focus, not additional VEN offices.
Explore the path
A market is a sequence of decisions.
Choose a stage. Discover what needs to happen.
Market review
The right questions come before the launch.
Category, channel, competition, price and costs: make the assumptions visible before committing resources.
Explore the VEN Method →The VEN Method
Every step needs a clear owner.
Compliance, import responsibilities and operations are defined around the product, channel and agreed scope.
Explore the VEN Method →Business development
A proposition a buyer can evaluate.
Connect positioning, product information and commercial development. Approaching a market starts with an offer ready for evaluation.
Explore the VEN Method →Decision gate
Let evidence shape the next move.
Feedback, constraints and economic feasibility help determine whether to proceed, adjust the project or wait.
Explore the VEN Method →For professional food buyers
The right producer starts with the right brief.
Looking for Italian ingredients, pasta or ambient bakery products? Start with your product, application and purchasing criteria. VEN helps identify relevant producers and coordinate a focused evaluation.
Share your sourcing requirements↗MAURIZIO DE PASQUALE · FOUNDER & CEO
Product expertise.
A business perspective.
VEN was founded by Maurizio De Pasquale, pastry chef, educator and food R&D consultant, to help Italian businesses develop internationally.
Experience in the United States and Canada connects product knowledge with commercial relationships. Market-specific specialists and partners contribute within clearly agreed roles.
Meet VEN →A CLEAR ASSIGNMENT
The right activities.
The right commercial arrangement.
We build the assignment around your product, market and starting point. The proposal separates project services, ongoing support when needed and a variable component for commercial development.
Prepare.
Market assessment, product dossier, price positioning, technical demonstrations and buyer materials. Defined deliverables, timetable and fee agreed before work begins.
Operate.
Operational coordination, agreed updates and digital communication. Recurring fees apply to defined ongoing activities, where the project calls for them.
Develop sales.
Buyer and distributor development, negotiation support and follow-up on agreed accounts. A variable fee can be linked to attributable sales under the assignment.
Does every project require a monthly retainer?
No. For products ready for the market and suitable projects, we can assess a commission-based commercial mandate. Dedicated preparatory work and operational services remain separately scoped and priced. The arrangement follows the work required; it is not an all-inclusive promise.
What will I receive before starting?
A written scope: products and markets, activities and deliverables, responsibilities, timing, fees and reporting. Travel, samples, freight, duties and third-party expenses are agreed separately before commitment.
Online and offline channels are selected for the product: distributors, retail, foodservice, professional buyers and e-commerce. Results depend on market response and the readiness of the offer.
Define your project →Why VEN
Every market needs its own operating plan.
It is a sequence of decisions that must remain connected: demand, regulations, costs, importation, operations and commercial development.
VEN connects these decisions within a clear operating system. Every project begins with evidence, assigns roles and advances through defined decision gates.
An integrated system
From the first analysis
to operational continuity.
Market
Research, positioning, pricing and opportunity validation.
Compliance
Market-specific requirements; FDA, U.S. Agent and FSVP for U.S. projects.
Import
Importer of Record, customs and landed cost when applicable.
Operations
Logistics, inventory, fulfillment and operational reporting.
Growth
Buyers, distributors, retail, foodservice and e-commerce.
VEN DIGITAL
Being seen.
Being understood.
Starting conversations.
A dedicated offer for your communication: one main channel, 24 content pieces over three months, planning, visuals and copy. Essential: €1,497 upfront, setup included, plus applicable taxes.
Explore VEN Digital ↗Decisions, not promises
GO.
REVIEW.
HOLD.
NO-GO.
Choosing not to enter—or choosing to wait—can also be a valuable outcome.
The project moves forward only when the operating conditions are sustainable.
The next step
Let’s discuss your target market.
We start with the product, the market and your goals. Then we define the right operating path.
Start the conversation ↗VEN OSSERVATORIO
Food, seen from the market.
An independent editorial website within VEN: products, shelves, channels and technical expertise. Public-source analysis and practical guides are distinguished from documented field reports.
Explore VEN Osservatorio →