VALIDATE
Determine whether and how the product can compete.
VEN Method
Four stages. One operating system.
03
Each stage answers a specific question and ends with GO, REVIEW, HOLD or NO-GO.
BUILD
Build compliance, costs and the market-entry structure.
OPERATE
Coordinate importation and U.S. operations.
GROW
Develop channels, customers and commercial continuity.
01
VALIDATE
Test the opportunity before building the operating platform.
- Competitive landscape
- Channels and targets
- Positioning
- Price and margin hypotheses
02
BUILD
Define the entry model, requirements and real cost.
- Applicable compliance
- Roles and responsibilities
- Import flow
- Landed cost
03
OPERATE
Create the conditions for the product to function in-market.
- Customs coordination
- Logistics and inventory
- Fulfillment
- Operational control
04
GROW
Build opportunities without separating sales from operations.
- Buyers and distributors
- Retail and foodservice
- E-commerce
- Reporting and optimization
Decision gate
GO / REVIEW / HOLD / NO-GO
Progress is valuable only when supported by sufficient evidence.
The next step
Let’s discuss your U.S. project.
We start with the product, the market and your goals. Then we define the right operating path.
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